Tracking profit by site is powerful – but most businesses do it in a way that creates more confusion than clarity.

Site-level reporting is often seen as the gold standard for growing multi-site businesses.

But when it’s done wrong?

It becomes a frustrating, time-consuming mess.

Directors don’t trust the numbers. Managers don’t understand the reports. And the accounts team spends half the month fixing mistakes.

Here’s how to make it actually work:

1. Focus on clarity – not complexity

You don’t need 48 tabs and 600 KPIs.

What you need is a clear view of margin, labour, overheads, and spend per site.

Simple, consistent, visual.

2. Make sure the structure matches your ops

If your chart of accounts isn’t aligned to your sites, departments, or teams, it’s almost impossible to track performance cleanly.

Build the structure first – then layer the reporting on top.

3. Let managers see what they control

The best site-level reporting doesn’t just inform directors – it empowers managers.

They should be able to view their site’s results quickly, easily, and regularly.

That’s how you build real ownership.

If your current setup means every site meeting starts with “We think this number’s right, but…”  – it’s time for a rethink.

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